Companies I have worked or collaborated with
Selected work
Project development & management, revolutionized
A product which deconstructed software development into manageable components, integrated CI/CD, streamlining management & automating documentation by aligning task with software structure.
Product owner
Lead designer
0-1 journey (3 major versions)
A second brain for organisational tasks, communication & efficiency tracking
A object based task definition & management system where teams can be defined with objects & KPIs and dependent tasks can be documented for efficient business operations.
Product owner
Lead designer
0-1 journey
Moms' community app
A moderated community for moms to be and moms with kids to discuss anything and everything which could help and support them in their motherhood journey
User research
Acquisition strategies
Data driven product roadmap planning
Experience & interface design
User testing
E-commerce platforms for India's top creators
For YFL by Sanjyot Keer & Blanko King.
Product idea grooming
Requirement gathering
Experience & interface design
Electronics rental made easy
Maximizing the reusability of gadgets and encouraging shared economy through rental model.
Market research
Problem solving
User research
Business layout
Branding
Micro interactions
Experience & interface design
Self initiated Project,
Partner with Tanvi Maisheri
I jot down fleeting ideas & observations …
About the world 🌎, whims 🦄… & sometimes design 🪄
Rethinking Refinement: Why Mature Products Demand a Paradigm Shift?
When growth and change slow down, and products become widespread and highly refined, in a category… what follows next?
Keeping Journals: What goes in it?
I do visual journalling to capture the mundane in my life and I often get questions about it. Here is little something to help how anyone can get started in a Q&A roleplay.
A collection of interesting design case studies
My "Save" button for case studies I come across which have truly solved something substantially and sustainably towards a better future.
Life in a fishbowl, might not be as good as glorified
A counter essay I wrote against another essay "Strange benefits of living in a total surveillance state", which IIT Bombay bullied me into.
View all notes
🌱 Concept Shelf
Tiny solutions, soft upgrades, and UX gaps I’d love to see fixed. Sharing the things I’d build if I had infinite weekends.
Rethinking Refinement: Why Mature Products Demand a Paradigm Shift?
When growth and change slow down, and products become widespread and highly refined, in a category… what follows next?
Keeping Journals: What goes in it?
I do visual journalling to capture the mundane in my life and I often get questions about it. Here is little something to help how anyone can get started in a Q&A roleplay.
Curious to explore more? I document new product babies regularly.
Checkout ideas
If I could use some validation
words from people who have worked with me
Mentoring Shruti during her internship was a pleasure. Early in her career, she quickly grasped complex design concepts and applied them effectively. Her creativity and practical approach made her an invaluable team member. Shruti's dedication and talent are sure to drive her continued success in the design field.
Saloni (Mentor)
Senior designer, Titan
Shruti is part of my team and an excellent product designer and human being . She has a very positive attitude and eagerness to assist everyone around her which make her an invaluable asset to our team. Her expertise in reusable components, design systems and using Figma is commendable, and she consistently research and use latest products keeping her at top of marketing trends.
Yogesh Agarwal (Manager)
CEO, Unthinkable
Collaborating with Shru has been a remarkable experience. She takes full ownership of her work and excels in communicating the business benefits of design decisions to clients. This ability not only simplifies the approval process but also builds strong client trust and confidence. Her dedication and strategic approach make her an invaluable partner in any project.
Kaunain Afzal (Client)
Founder, Affinate
It’s been a real joy working alongside Shruti. She’s always eager to take on new challenges and learn something new, and she’s genuinely one of the most hardworking people I’ve collaborated with. What I really admire about her is the positive, upbeat attitude she brings to every project, along with her ability to think objectively.
I’m always impressed by how she stays on top of the latest trends and consistently brings fresh ideas to the table. It’s not just her dedication and skills that make her great to work with—it’s also her genuine enthusiasm and supportive nature!
Tanvi (classmate)
Product designer, NOCT
Shruti excels at integrating complex technical elements and data sense into user-friendly designs without compromising on quality. Her problem-solving abilities are exceptional, often addressing potential issues before they arise. Additionally, Shruti’s collaborative spirit and excellent communication skills ensure seamless coordination across all stakeholders. She consistently delivers high-quality work that meets both technical and business objectives.
Amit Singh (Manager)
MD, Unthinkable
A lil' about me!
A lil' about me!
I specialize in ambiguous problems, crafting UI and dynamic interactions.
Currently Senior Product Designer at Unthinkable
With 5+ years of experience, I've designed and shipped mobile and web products from 0-1, working closely with the CEO, CXOs, developers & sales, and used design to achieve significant objectives and measurable results.
I love turning ambiguous problems into simple, user-friendly interfaces. I'm all about the details.
My passion for art & design started early in school. I graduated from the National Institute of Fashion & Technology with a Bachelor of Design in 2020 and post that I explored Jewellery design for a brief period as well.
When I'm not exploring existing solutions in market, I’m deeply engaged in refining and solving the problems I see around me. You'll often find me on solo trips, immersing myself in different cultures and keenly observing humans & nature.
If I had to summarise my professional outlook..
It is a little about pixels, and much more human psyche
It is a little about pixels, and much more human psyche
Let's connect?
shruxd@gmail.com
made with 🫶🏻 and Framer
Companies I have worked or collaborated with
Selected work
Project development & management, revolutionized
A product which deconstructed software development into manageable components, integrated CI/CD, streamlining management & automating documentation by aligning task with software structure.
Product owner
Lead designer
0-1 journey (3 major versions)
A second brain for organisational tasks, communication & efficiency tracking
A object based task definition & management system where teams can be defined with objects & KPIs and dependent tasks can be documented for efficient business operations.
Product owner
Lead designer
0-1 journey
Moms' community app
A moderated community for moms to be and moms with kids to discuss anything and everything which could help and support them in their motherhood journey
User research
Acquisition strategies
Data driven product roadmap planning
Experience & interface design
User testing
E-commerce platforms for India's top creators
For YFL by Sanjyot Keer & Blanko King.
Product idea grooming
Requirement gathering
Experience & interface design
Electronics rental made easy
Maximizing the reusability of gadgets and encouraging shared economy through rental model.
Market research
Problem solving
User research
Business layout
Branding
Micro interactions
Experience & interface design
Self initiated Project,
Partner with Tanvi Maisheri
I jot down fleeting ideas & observations …
About the world 🌎, whims 🦄… & sometimes design 🪄
Rethinking Refinement: Why Mature Products Demand a Paradigm Shift?
When growth and change slow down, and products become widespread and highly refined, in a category… what follows next?
Keeping Journals: What goes in it?
I do visual journalling to capture the mundane in my life and I often get questions about it. Here is little something to help how anyone can get started in a Q&A roleplay.
A collection of interesting design case studies
My "Save" button for case studies I come across which have truly solved something substantially and sustainably towards a better future.
Life in a fishbowl, might not be as good as glorified
A counter essay I wrote against another essay "Strange benefits of living in a total surveillance state", which IIT Bombay bullied me into.
View all notes
🌱 Concept Shelf
Tiny solutions, soft upgrades, and UX gaps I’d love to see fixed. Sharing the things I’d build if I had infinite weekends.
Rethinking Refinement: Why Mature Products Demand a Paradigm Shift?
When growth and change slow down, and products become widespread and highly refined, in a category… what follows next?
Keeping Journals: What goes in it?
I do visual journalling to capture the mundane in my life and I often get questions about it. Here is little something to help how anyone can get started in a Q&A roleplay.
Curious to explore more? I document new product babies regularly.
Checkout ideas
If I could use some validation
words from people who have worked with me
Mentoring Shruti during her internship was a pleasure. Early in her career, she quickly grasped complex design concepts and applied them effectively. Her creativity and practical approach made her an invaluable team member. Shruti's dedication and talent are sure to drive her continued success in the design field.
Saloni (Mentor)
Senior designer, Titan
Shruti is part of my team and an excellent product designer and human being . She has a very positive attitude and eagerness to assist everyone around her which make her an invaluable asset to our team. Her expertise in reusable components, design systems and using Figma is commendable, and she consistently research and use latest products keeping her at top of marketing trends.
Yogesh Agarwal (Manager)
CEO, Unthinkable
Collaborating with Shru has been a remarkable experience. She takes full ownership of her work and excels in communicating the business benefits of design decisions to clients. This ability not only simplifies the approval process but also builds strong client trust and confidence. Her dedication and strategic approach make her an invaluable partner in any project.
Kaunain Afzal (Client)
Founder, Affinate
It’s been a real joy working alongside Shruti. She’s always eager to take on new challenges and learn something new, and she’s genuinely one of the most hardworking people I’ve collaborated with. What I really admire about her is the positive, upbeat attitude she brings to every project, along with her ability to think objectively.
I’m always impressed by how she stays on top of the latest trends and consistently brings fresh ideas to the table. It’s not just her dedication and skills that make her great to work with—it’s also her genuine enthusiasm and supportive nature!
Tanvi (classmate)
Product designer, NOCT
Shruti excels at integrating complex technical elements and data sense into user-friendly designs without compromising on quality. Her problem-solving abilities are exceptional, often addressing potential issues before they arise. Additionally, Shruti’s collaborative spirit and excellent communication skills ensure seamless coordination across all stakeholders. She consistently delivers high-quality work that meets both technical and business objectives.
Amit Singh (Manager)
MD, Unthinkable
A lil' about me!
I specialize in ambiguous problems, crafting UI and dynamic interactions.
Currently Senior Product Designer at Unthinkable
With 5+ years of experience, I've designed and shipped mobile and web products from 0-1, working closely with the CEO, CXOs, developers & sales, and used design to achieve significant objectives and measurable results.
I love turning ambiguous problems into simple, user-friendly interfaces. I'm all about the details.
My passion for art & design started early in school. I graduated from the National Institute of Fashion & Technology with a Bachelor of Design in 2020 and post that I explored Jewellery design for a brief period as well.
When I'm not exploring existing solutions in market, I’m deeply engaged in refining and solving the problems I see around me. You'll often find me on solo trips, immersing myself in different cultures and keenly observing humans & nature.
If I had to summarise my professional outlook..
It is a little about pixels, and much more human psyche
Let's connect?
shruxd@gmail.com